Lights, Camera, Poker: Adda52’s Celebrity Collaborations Redefine Mind Sports

In a groundbreaking move to amplify its flagship Adda52 Online Poker Series (AOPS), Adda52, India’s premier online poker platform, recently joined forces with some of the nation’s top influencers.

Leading the charge were renowned personalities Karishma Tanna, Arjun Bijlani, and Krystle D’Souza, whose combined influence and huge fan bases are expected to lend an edge to the AOPS campaign.

Karishma Tanna

A multifaceted personality, Karishma Tanna’s career spans television, modeling, anchoring, fitness, and dance. Rising to fame through iconic shows like ‘Kyunki Saas Bhi Kabhi Bahu Thi’ and ‘Bigg Boss’, she has also made a mark in Bollywood with notable performances in films like ‘Grand Masti’ and ‘Sanju’. Recognized for her exceptional talent, Karishma has clinched awards for both her acting prowess and dedication to fitness, including the prestigious ‘Best Actress’ accolade at the Busan Fest for her role in ‘Scoop’.

Arjun Bijlani

A household name in Indian television, Arjun Bijlani has captured hearts with his memorable roles in popular series such as ‘Naagin’ and ‘Kartika’. His victory on ‘Khatron Ke Khiladi season 11’ in 2021 further solidified his position as a versatile entertainer. Alongside his acting endeavors, Arjun has also excelled as a host on various TV shows, adding another feather to his cap of accomplishments.

Krystle D’Souza

Known for her captivating performances in Hindi television dramas like ‘Ek Hazaaron Mein Meri Behna Hai’ and ‘Fittrat’, Krystle D’Souza is a force to reckon with in the entertainment industry. Venturing into films with her debut in ‘Chehre’ (2021), she continues to captivate audiences with her charm and talent.

The collaboration between Adda52.com and these esteemed influencers not only heightened the excitement surrounding the AOPS but also served as a bridge to varying audience segments. By leveraging the reach and appeal of Karishma, Arjun, and Krystle, the campaign succeeded in portraying poker as a thrilling source of entertainment accessible to all.

Through their endorsement, these influencers not only promoted the AOPS but also played a pivotal role in reshaping perceptions about poker, positioning it as a skill-based game that fosters strategic thinking and social engagement.

As the AOPS continues to thrive, fueled by the enthusiasm of players nationwide, the partnership between Adda52.com and these influential personalities stands as a testament to the power of collaboration in revolutionizing the gaming landscape.

Joydeep Mukherjee, Chief Marketing Officer, Deltatech Gaming, said, “Poker, while rapidly gaining popularity, is still relatively nascent in India. Our partnership with distinguished celebrities like Karishma, Arjun, and Krystle helps us in our mission to make the game of poker mainstream in India and underscores poker’s potential to sharpen cognitive abilities.”

Given the skill-intensive nature of online poker and its potential for entertainment and intellectual stimulation, gaming platforms have now started recognizing the value of leveraging influencers to attract more attention to the game. Here’s why influencer collaboration is instrumental in increasing visibility and engagement

Audience Reach

Influencers like Karishma Tanna, Arjun Bijlani, and Krystle D’Souza have a massive following across various social media platforms. By partnering with these influencers, Adda52.com can tap into their extensive reach and connect with audiences who may be interested in exploring online poker as a recreational activity.

Credibility and Trust

Influencers often have established credibility and trust with their followers, who value their opinions and recommendations. When influencers promote a platform, their endorsement lends authenticity and legitimacy to the brand and its offerings.

Engagement and Interaction

Influencers excel at creating engaging content that resonates with their audience. By collaborating with influencers, platforms can create compelling content, including live streams, tutorials, and interactive challenges, that sparks interest and encourages participation in online games.

Cultural Relevance

Influencers play a significant role in shaping cultural trends and preferences. By aligning with influencers who are popular and influential within the target demographic, platforms can position online poker as a trendy and socially acceptable form of entertainment, thereby appealing to a broader audience.

The collaboration between Adda52.com and influencers is a strategic initiative aimed at leveraging the skill-based nature of online poker and the influence of popular personalities to increase awareness, engagement, and participation, ultimately enhancing the brand’s visibility and reputation in the gaming industry.