Atin Suri to Lead NODWIN Gaming’s Experiential Marketing and Global Youth Engagement
NODWIN Gaming, a leading name in gaming, esports, and youth-focused entertainment, has appointed Atin Suri as its Global Head of Experiential Marketing. With a track record of crafting immersive brand experiences across diverse markets, Atin will drive NODWIN’s vision to deliver engaging, innovative events to audiences worldwide.
Atin Suri will oversee NODWIN’s global experiential marketing expansion, including white-label events and brand activations. His expertise in creating impactful marketing strategies aligns seamlessly with NODWIN’s mission to build memorable experiences that resonate with young audiences across the globe. This appointment is a major milestone for NODWIN as it continues to build on its portfolio in esports, gaming, and pop culture.
“Experience is everything to me, and I’m thrilled to join NODWIN Gaming, where the potential for experiential marketing is boundless,” Atin stated. “As we expand globally, I look forward to focusing on youth-oriented experiences that push the boundaries of tech and entertainment.”
Atin is no stranger to pioneering efforts in esports. Before joining NODWIN Gaming, he founded The Experiential Hub, an agency recognized for crafting disruptive brand events. His foresight led to a successful partnership with Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, which brought DreamHack and India’s largest offline gaming championship, Dew Arena, to life. This partnership also earned the Best Intellectual Property award at WOW Awards Asia 2019.
Akshat Rathee commented, “We are thrilled to welcome Atin to NODWIN Gaming. His passion for tech-driven, experiential events aligns perfectly with our vision of creating unforgettable gaming experiences worldwide.”
In his new role, Atin will focus on expanding NODWIN Gaming’s presence in emerging markets and enhancing engagement with tech-savvy, youthful audiences. With multiple accolades, including the JWT HiP Club Rising Star, CEO Award from PepsiCo, and the Tech India Award, Atin Suri’s appointment promises a dynamic new era for NODWIN Gaming.
About NODWIN Gaming
Founded in 2014 by Akshat Rathee and Gautam Virk, NODWIN Gaming, a key subsidiary of Nazara Technologies Ltd., is a global leader in the esports and gaming ecosystem. The company’s portfolio spans regions such as South Asia, the Middle East, and Turkey, where it has established a stronghold in mobile gaming and digital entertainment. Known for popular IPs like ESL One, PUBG Club Open, and PMPL South Asia, NODWIN Gaming attracts millions of young fans worldwide by offering experiences that extend beyond gaming into music, comedy, and pop culture.
Backed by prominent investors including Nazara, KRAFTON Inc., Sony Group Corporation, and JetSynthesys, NODWIN Gaming continues to lead in creating and monetizing engaging gaming experiences that shape the future of digital entertainment.
